Maybe it’s the nice feeling you get when someone thinks to send you something in the mail, or maybe it’s the fact that a printed postcard seems a little more personal than an email. Whatever the reason, direct mail marketing is a great way to make your brand stand out.
Postcards in Mailchimp aren’t just a way to make your audience feel nostalgic. They’re a powerful marketing channel for finding new customers who are a lot like your best ones.
When you set up a postcard with our lookalike audience finder, we’ll use data you’ve collected for your existing contacts to reach people who are most likely to engage with your brand and buy your stuff.
But the key to finding new customers and getting them to stick around is providing a clear call to action that encourages them to sign up, download, or buy. That’s where landing pages come in. We’ll walk you through how to combine a postcard with a landing page—2 of our most powerful features for growing a loyal audience—in just a few easy steps, and manage them all in one place.
