Audience-centered
Audience-centered marketing in Mailchimp
See how Mailchimp helps you put your audience at the heart of your marketing.
Dynamic Content
Save time when creating personalized emails
Tired of all the effort it takes to create multiple versions of emails for different contacts? Create more personalized emails without doing extra work.
Higher engagement
Send content that matters the most, and drive more engagement and results.
Less effort, more personalization
Create just one email and dynamically personalize it for multiple contacts.
Easy to use
Drag and drop content blocks to personalize messages—no coding needed.
Get started with dynamic content
Drag any content block into your email and quickly start personalizing content.
Choose your target contacts
Select your target contacts using your saved groups and merge tags.
Personalize your message
Write compelling copy in the text box that resonates with your selected contacts, then repeat with the next block.
Start personalizing your emails with dynamic content.
Available in our Standard or Premium plans.
More personalization tips from Mailchimp
Personalization
Give Your Customers What They Really Want
Mailchimp’s personalization tools give you the keys to unlock valuable customer insights and use them to send the right message at the right moment.
Segmentation
Send the right campaigns to the right people
Our segmentation tools make it easy to send people messages that matter to them, without overwhelming them with ones that don’t.