Your Mailchimp account integrates with hundreds of e‑commerce apps and services, so you can sync your sales data with your list and make your marketing more relevant to your customers.
Abandoned Cart Emails
Get shoppers back to their carts
69% of shoppers abandon their carts before checking out. Mailchimp gives you a way to bring them back.
With an abandoned cart email series, you can see an average of 34 times more orders per recipient than with bulk email alone.
Design your abandoned cart email to match your brand
When customers leave stuff behind, we'll send an email with their cart information. All you need to do is add your logo and write a few lines of copy.
Suggest new stuff to keep people shopping
Encourage customers to add more stuff to their cart with personalized product recommendations. We use your store’s purchase data to suggest things we think shoppers will like.
Recapture lost sales from anywhere
If your business keeps you on the go, you can turn on an abandoned cart email that we create for you in our mobile app. Once you get a notification to set it up, we’ll send it every time a shopper abandons their cart.
See how it all adds up
Get insights into your marketing that go beyond opens and clicks. Our in-depth reports show you what products you’ve sold and how many sales you’ve recovered.
Bring shoppers back to your store through the mail
Pair an abandoned cart printed postcard with your email to give shoppers that extra nudge to finish checking out. We’ll automatically send your postcard to the printer 24 hours after a cart is abandoned, then mail it to your would-be customers. Use our sample message to inspire your own or send as is. Add an image that shows off your brand. Include a promo code to give shoppers even more reason to go back to your store and buy.
“Our abandoned cart email is something that’s very special to us. This is our opportunity to really convince a customer to purchase, because they’ve already expressed very deep interest in our product.”
Ricky Choi, co-founder of Nice Laundry
See how he gets customers to check outEasy to set up
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01 Connect your store
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02 Choose when to send the email
Tell us how long after a customer abandons their cart—1, 6, or 24 hours—you’d like us to send a reminder to get them back to your store.
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03 Add your design
Start with an abandoned cart template, then add your logo and customize the content to make it your own.
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04 Start recovering shopping carts
Turn on your email to recapture the interest of people who have abandoned their shopping carts while you focus on other things.
Getting shoppers back to checkout with Topo Designs
See how they do itStart sending your abandoned cart email
More ways to bring people back to your store
Product Recommendations
Drive more sales with personalized product recommendations
Let us predict what your customers are most likely to buy next by adding personalized product recommendations to your emails.
Order Notifications
Get more out of your receipts
Update customers on their purchases with personalized order notifications that match the look and feel of your other marketing.
Product retargeting email
Bring your subscribers back to buy your stuff
Remind people to come back for the products they saw on your site.