Pop-up forms sometimes get a bad rap, but when used the right way, they can actually enhance the browsing experience and help you drive signups, engagement, and revenue.
When you create a pop-up in Mailchimp, your forms will be highly customizable, mobile-friendly, and completely free. And, since they don’t require any coding on your part to get started, it’s easy to create a painless signup process for your subscribers in the same place you manage and track all of your other marketing.
In this article, we’ll provide tips and best practices to help you create effective pop-up forms and use them to grow your audience.
Create forms with your customers in mind
By its very nature, a pop-up form is designed to make it easy for your customers and other site visitors to sign up for your mailing list. As you’re planning and designing your form, be mindful of the experience you’re creating for your audience.
- Limit the number of fields in your form. Don’t overwhelm your audience with a tedious and difficult signup experience. Include only the form fields that are most important to your business and your marketing goals. Mailchimp makes it easy to give subscribers the opportunity to update their profile or preferences once they’re a part of your list, so don’t feel obligated to collect every possible piece of information from people as they’re signing up.
- Keep your messaging clear and relevant. Before taking the time to fill out your form, your audience will probably want to know what exactly they’re signing up for. Add a quick message to your form to highlight the purpose of the mailing list, the incentives they might receive for signing up, or the frequency of your emails. Even a simple message, like “Subscribe to get product updates in your inbox” or “Sign up to receive weekly updates and special offers from our store,” would do the trick.