To compete in today’s market, it’s important to create a seamless customer experience. In order to do so, you’ll need tools to help you reach your customers with personalized, relevant content across all your different marketing channels.
Mailchimp and Klaviyo both offer powerful tools to support businesses with personalized marketing, but there are differences between the platforms.
Klaviyo’s services are primarily focused on email marketing, email automations, analytics, and text messaging. Mailchimp is an all-in-one Marketing Platform that gives you the tools to deliver the multichannel experience that customers expect. Plus, Mailchimp offers the ability to publish an online store, so you can market and sell your products from a single place.